This is "why" we are in business. 

To deliver excessive value to our stakeholders, ensuring we are aligned to their profit goals from the get go.    

Brand Engagement has been the backbone of the success with achieved with our clients helping them to optimise their businesses for the last 15 years, as well as propelling numerous start ups prior to that resulting in success stories.  

What we have learnt is that EVERY successful project has been on the shoulders of the HUMANS who hold the roles of stakeholders.  Our first role is to make them understand their personal significance in the delivery of the results that we were aiming for.

Whilst optimising businesses will always be our DNA, the need for brands to develop brand engagement journeys that are more than a singular, linear experience (normally a Customer Journey), but translates into an ecosystem that is designed to develop momentum has become a necessity vs. a sideshow.  

Business challenges are not limited to domestic/internal economies, but influenced by many things - staffing and skills challenges, elevated further by the current global disruption all having an impact on a business' ability to deliver consistent brand engagement that retains their clients vs. repelling them.

Acknowledging the significance of your stakeholders is a powerful activation from being "just" a client, employee, supplier, shareholder, to someone who is invested in the business success, driven by their ability as a human to make a difference for another human which is ultimately what business is about - one human to another human.  Not technology, not a gadget, not a piece of clothing, not food ....  It is about solving another human's problem. 

When we grasp this, consciously weave the threads of our stakeholders (staff, clients, suppliers, community and shareholders) into a interactive, agile "ecosystem", designed to ensure that everyone wins; retention is taken care of; EBITDA is taken care of resulting in a thriving mechanism that supports it's stakeholders for the long-term.

Headed up by our Chief Architect Gill Bowmaker, the team has experience in a number of verticals including hospitality, retail, health and beauty, logistics, travel and tourism, technology.  What is more relevant than the verticals is the reality that our methodology designed (using her 35 years experience in business) has an end goal - the increase in profits.  It is not vertical dependent but applies to any business. Gill understood early on that profit as a target can be achieved in many ways, but often is the result of a surfing strategy vs. a retention strategy. Short term, expensive as well as being very risky to the long term viability of a business.

Profit delivered on the back on true engagement (seamless, consistent experiences that are woven together with care) can build a brand underpinned by a momentum that is driven by consistent value, understanding the needs of stakeholders around long term relationships built over time.  A strong culture underpinned by values that are lived obsessively by the business at all levels, contributes to every person involved in the ecosystem understanding and owning their significance as their role is clear, they why, what how, when and who they are impacting.

It is simply the differential that humans make. 

Defining Stakeholders

The humans who power your business