You have knowledge worth sharing ...
but are you communicating it?
Visibility depends on consistent clear communication.
Your challenge ...
You struggle to translate your expertise into content that attracts.
An invitation to ...
A personal overview of the Start Smart Program
A personal overview of the Start Smart Program
Great to meet you ...
A personal overview of the Start Smart Program
A quick cost vs. investment evaluation with Smart AI
you will need ChatGPT to do this - they have a free version
Do You Know...
The message your business needs to communicate to attract the right clients?
The hooks to use to stop people in their scroll?
The content themes that position your expertise clearly?
The stories and insights that make your knowledge valuable to others?
The platforms where your ideal clients are actually paying attention?
The consistency required for people to recognise and trust you?
Most entrepreneurs don’t lack expertise.
They lack the ability to communicate it clearly and consistently.
What If ...
You clearly defined the message your business needs to communicate.
You established content themes that position your expertise.
You created posts, articles and insights your audience values.
You shared ideas that attract the right people consistently.
You built visibility across the platforms your clients already use.
You developed communication your audience recognises and trusts.
Businesses with relevant communication build visibility.
Consistency creates attraction.
Most founders don’t avoid copywriting because they don’t care.
They skip it because turning expertise into clear communication is hard.
Writing content that captures attention, delivers value, and attracts the right people requires skill most founders were never taught.
So the ideas stay in their heads instead of showing up where clients can see them.
And the opportunities their business deserves never arrive.
Join the Message Smart Waitlist
Create valuable content your ideal clients recognise and trust.
Please fill in the form below as we are currently rebuilding Message Smart inside the SMART ecosystem.
What if you could consistently communicate the value your business delivers…
... through content your ideal clients recognise and trust by creating:
A core message that explains your value clearly
Content themes that guide what you share transitioning into landing pages and sales funnels
Social posts that attract attention and engagement
Blogs and articles that build credibility and trust over time
The stories and insights that make your expertise visible
Lead Magnets that deliver immediate value
Introducing
the Message Smart Program
A practical communication framework for entrepreneurs who want to attract the right clients through clear, consistent messaging.
You clarify the core message your business needs to communicate.
You define the content themes that position your expertise.
You create the posts, articles and insights that attract attention.
You build consistent communication your ideal clients recognise and trust.
You will need access to Chat GPT to use SMART AI (free version works)
With Message Smart you
gain instant access to your SMART AI copywriting team ...
…giving you the ability to create content your ideal clients recognise and trust by creating:
A core message that explains your value clearly
Content themes that outline what your business communicates
Stories and insights that bring your expertise to life
Social posts that attract attention and engagement
Blogs and articles that build credibility and trust over time
Lead magnets and landing pages that turn interest into action
3 Simple Steps to Clear Communication
Turn your expertise into communication your clients recognise, value and trust.
01.
Define Your Message
Most entrepreneurs know their business creates value but struggle to explain it clearly. This step helps you define the core message your business needs to communicate so your audience understands what you do and why it matters.
02.
Identify Valuable Content
SMART AI helps you uncover the pain points, ideas, insights and expertise your ideal clients care about most. This allows you to create content that ensures what you share is relevant, useful and valuable to your audience.
03.
Activate Your Copywriting Team
You gain instant access to your SMART AI copywriting team to help turn your ideas into posts, articles, blogs and landing pages. This makes it easy to create valuable content consistently without starting from a blank page.
04.
Direct Founder Feedback
Real-time 1:1 reviews on assets (*) to ensure that your business is aligned to 1 ideal client, with 1 positioning offer - so gaps are exposed early and fixed using an agile approach.
05.
Weekly Accountability
Weekly check-ins with an accountability coach (*) to ensure that you stay focused, whilst being fully supported through the program.
06.
Go To Market Strategy
A fully aligned, clear Go to Market strategy to immediately execute and build momentum to start driving revenue for the business.
These founding entrepreneurs
have gone on to build the businesses of their dreams
Claire M.
Chronic Pain Practitioner
"There was so much that suddenly made sense - not just in my business by also in my personal life. It also made me think how much we do as adults on automation without even realising the consequnces."
Phil G.
Multiple Site Restauranteur
"An amazing resource to unpack things that have allowed me to sit back and evaluate how I let my old habits impact me and how I am intentionally creating new habits that serve me."
Sophia G
Wellness Retreat Specialist
"The process was emotional but so powerful. I came away with insights into some of the blocks that I have had about my business. Identifying the triggers has proven valuable, as I am now aware of them allowing me to respond with intention instead of reacting.
The sections inside the Start Smart Program
Section 1
Set Up the Foundations to Scale
Cover your legal and compliance bases, understand the power and profit in systems (both now and in the future) and then identify your niche, ideal client and build an impact map in preparation of owning your space.
Section 2
Define the Backbone of your Business
Design your framework/methodology and then build a category of one offer that is aligned to your ideal client with proven market fit, priced for profit with a clear understanding of value vs. costs.
Section 3
Build Your Brand on the Back of Trust
Create a brand designed to deliver impact, a marketing strategy designed to consistently show up with your ideal clients and an approach to sales focused on solutions and impact vs. transactions.
Section 4
Get Strategic and Leverage Tech, Finance & Data
Integrate your tech stack to give you market leverage, backed by a finance plan that is clear and at your fingertips using data to guide strategy. Finally get ready to execute with an audited Go To Market Strategy.
From Information to Implementation ...
You are worth it!
Program Investment
What works better for you ...
Start Smart CORE
$1,597
Once Off Payment
Additional value included in the Start Smart CORE Program:
The Reset Smart Program
Ability To UpGrade to Start Smart PRO
Start Smart PRO
$3,997
Payment Options Avialable
Additional value included in the Start Smart PRO Program:
The Reset Smart Program
The Time Smart Program
The Message Smart Program
Start Smart 1:1
By Application
Once Off Payment
Additional value included in the Start Smart 1:1 Program:
The Reset Start Program
The Time Smart Program
The Message Smart Program
This option is tailored to:
Individuals wanting speed and focused attention on just their business
Companies wanting speed and focused attention to just their business
Program Investment
What works better for you ...
Start Smart CORE
$1,597
Once Off Payment
Additional value included in the Start Smart CORE Program:
The Reset Smart Program
with the ability to:
Upgrade to Start Smart PRO (to access 1:1 sessions, accountability coach, mindset shift, and additional bonuses - Time Smart Program and Message Smart Program (your copywriting AI)
Start Smart PRO
$3,997
Payment Options Avialable
Additional value included in the Start Smart PRO Program:
The Reset Smart Program
The Time Smart Program
The Message Smart Program
Start Smart 1:1
By Application
Once Off Payment
Additional value included in the Start Smart 1:1 Program:
The Reset Start Program
The Time Smart Program
The Message Smart Program
This option is tailored to:
Individuals wanting speed and focused attention on just their business
Companies wanting speed and focused attention to just their business
Bonuses Included in
When you enroll by
DATE / TIME / TIMEZONE
Amazing Bonus 1, Excepteur sint occaecat velit (value at $X)
Amazing Bonus 2, Excepteur sint occaecat velit (Value at $X)
Amazing Bonus 3, Excepteur sint occaecat velit (Value at $X)
You can use these resources for yourself or with your clients (talk about
other benefits of the resources here)
A 12-week course to help you systemize and automate your business so it doesn't run you.
Learn everything you need to have your business put on autopilot and enjoy the things that matter
From Information to Implementation
You are worth it!
From information to impact
You are worth it
More testimonials from past students
Choose the best sentence from the testimonials for the headline
Phil G.
Multi Site Restaurant Owner
"Working with Gill and going through the Start Smart program has been one of the best decisions I have made for both myself and the business. It has given me clarity, accountability, motivation and focused direction at a time where change had to happen in order to scale the business.
Gill has an incredible ability to challenge you in the right ways - creating just enough discomfort to face tough decisions, while at the same time guiding you with expertise and genuine care. It has helped me uncover new opportunities, whilst also optimising my current business."
Claire M.
Chronic Pain Practitioner
Start Smart has reshaped the way I view my business allowing me to integrate the teachings not only in high ticket offerings, but in day to day operations. Viewing things through a different lens has made me realise my value, creating a niche that is very specific but is now opening doors for me as people understand exactly what I do. Gill's availability and passion has continued to motivate me, especially on days when I think I am getting it all wrong (but actually getting it right...the "new right!").
Francois S.
Hospitality Performance Specialist
"Before working with Gill, our business was functioning, but not fully optimised. There were moving parts, but they weren’t aligned, so we had to address structural gaps and the real potential within the business.
We built a cohesive plan that connected strategy, marketing, operations, and team structure. The business moved from reactive to intentional, and performance accelerated as a result."
Your Transformation Journey
01.
Clarity
Clear the confusion that’s keeping you stuck in second-guessing, overwhelm, and trial-and-error and finally trust your next move, your strategy, and your ability to lead.
02.
Create
Craft the strategy, structure, and skillset you need to build a strong foundation, aligning actions to goals, whilst integrating systems to leverage momentum.
03.
Convert
Attract and retain the right clients at the right price, with your strategy delivering consistent and sustainable growth, profit, stability, for the long-term.
FAQs
“Do I need to be good at writing to be able to use Message Smart? ”
No. Message Smart is designed for entrepreneurs who might struggle to turn their expertise into written communication or struggle with the amount of content that they need to produce.
SMART AI acts like a team of copywriters on call, helping you turn your ideas, insights, and experience into clear social posts (aross all platforms), blogs, landing pages, lead magnets, and other content your audience can understand and value.
“Will Message Smart write for me automatically?”
SMART AI guides and supports you through the writing process, helping you develop ideas, structure your content, and refine your messaging. It gives you speed to an outline and we highly recommend you remain in control of the final edits to your communication, ensuring everything reflects your voice, expertise, and the value your business delivers.
“What kind of content is included with SMART AI?”
Message Smart supports the creation of a wide range of business communication, including social posts, blogs, articles, landing pages, lead magnets, and sales content.
The focus is not just on producing content but on creating valuable communication that your ideal clients recognise, trust, and engage with
“What platform do I need for SMART AI?”
The program works with the free version of ChatGPT, although that has a limit in terms of usage. Most users choose to upgrade for additional features.
Message Smart provides the structure, prompts, and frameworks that allow you to use AI effectively as your copywriting support team.
“How quickly can I start creating content?”
Most entrepreneurs begin generating ideas and writing content almost immediately once they start using the SMART AI tools. The goal is to use AI to do 90% of the work - so not perfection but momentum - for you to polish the remaining 10%, helping you move from a blank page to valuable communication that keeps your business visible.
Program Investment
What works better for you ...
Start Smart CORE
$1,597
Once Off Payment
Additional value included in the Start Smart CORE Program:
The Reset Smart Program
1 x Weekly 1:Many Live Call
Ability To UpGrade to Start Smart PRO
Start Smart PRO
$3,997
Payment Options Avialable
Additional value included in the Start Smart PRO Program:
Everything in CORE +
The Time Smart Program
The Message Smart Program
An Accountability Coach
Limited Hotseat Access
2 x Weekly 1:Many Live Calls
Weekly Mindset Repatterning
4 x Asset Reviews
2 x 1:1 Strategy Sessions
Start Smart 1:1
By Application
Once Off Payment
Additional value included in the Start Smart 1:1 Program:
Everything in PRO +
Unlimited Hotseat Access
3 x Weekly 1:1 Topic Calls
12 x Asset Reviews
12 x 1:1 Strategy Sessions
This option is structured to support:
Individuals wanting speed and focused attention on just their business
Companies wanting speed and focused attention to just their business
Program Investment
Easy Pay
$97
x6 months
All your amazing program inclusions restated here
If you have multiple price points just duplicate this block
Offering 3 variations on price is a great way to make your middle option a no-brainer
And of course some people will take you up on your top-tier offer as well!
Easy Pay
$185
x3 months
All your amazing program inclusions restated here
If you have multiple price points just duplicate this block
Offering 3 variations on price is a great way to make your middle option a no-brainer
And of course some people will take you up on your top-tier offer as well!
SAVE 20%
$497
Pay In Full
All your amazing program inclusions restated here
If you have multiple price points just duplicate this block
Offering 3 variations on price is a great way to make your middle option a no-brainer
And of course some people will take you up on your top-tier offer as well!
Nice to meet you!
I am really looking forward to working with you over the next 12 weeks.
Every entrepreneur’s journey looks different. You might be just starting out and finding your footing.
Or trying to scale and have maybe hit a glass ceiling you cannot break through.
You might be flying.
Wherever you are, my goal is simple. To help you see things clearly, think strategically, whilst building an infrastructure that becomes your ecosystem for growth whilst you move forward with confidence.
What “Switch On” Actually Looks Like
Within minutes, you move from uncertainty to direction. You will have clarity about the start of your journey. You know the sequence. You know what happens first. Instead of thinking about growth, you begin installing it.
This is not a waiting period. It is activation.
Start Smart CORE and PRO start the live 1:many coaching on the first Tuesday of every month.
Start Smart 1:1 is on demand with the client.
As soon as you have gone through checkout, you will get:
1. A booking link to onboard to set you up for the next 12 weeks.
2. Immediate access to the SMART Platform
2. Immediate access to the SMART Community
3. Immediate access to the Reset Smart Program
4. Immediate access to the Introduction module of the Start Smart Program
5. Start Smart PRO users will meet their Accountability Coach
6. A new Start Smart module is released every 7 days - CORE & PRO options.
This is a digital product so there is no refund policy
From the day you join, you have 15 days to experience Start Smart,
You will experience 3 live 1:Many group coaching sessions along with the the first three working modules as well as being part of the SMART community. If it’s not right for you, submit your refund request in writing via our Contact Page within 15 days and you will receive a full refund.
Upon refund, access to the programme, platform, and community will be removed.
Clear. Simple. Risk-free to explore properly.
Home • Contact Us • About Us
The Optimisation Team © Copyright 2026.
© Copyright 2026. The Optimisation Team.