An invitation to ...
A personal overview of the Start Smart Program
A personal overview of the Start Smart Program
Great to meet you ...
A personal overview of the Start Smart Program
A quick cost vs. investment evaluation with Smart AI
you will need ChatGPT to do this - they have a free version
Do You Feel...
Tempted to launch now and adjust later?
100% clear on the value of the problem you are solving?
Focused on what product / service you will offer without pressure-testing demand?
Confident your idea is different without mapping real competitors?
Your price reflects your client's need or is a reflection of your worth?
Most founders don’t lack conviction.
They lack commercial validation.
What If ...
You tested your idea before investing heavily.
You understood who would actually buy — and why.
You validated whether your price works in the real market.
You saw where competitors are strong and where they are weak.
You created an offer before committing time and capital.
You moved forward with evidence, not assumption.
Serious businesses validate first.
Everything else is guesswork.
Most founders don’t skip validation because they are careless.
They skip it because they are excited to start. An idea feels clear in your head. People around you encourage it. The next step feels obvious:
Build it. Launch it. See what happens.
But experienced entrepreneurs know something different.
The market decides first.
What if you could validate your business idea before committing time and money?
What if you could test:
> Whether people would actually buy
> What they would realistically pay
> How your idea compares to real competitors
> Where the opportunity actually sits in the market
Before you build the business. Because when you validate first, two powerful things happen:
You either gain confidence backed by evidence.
Or you gain clarity before the cost becomes expensive.
Introducing
the Validate Smart Program
A FREE commercial reality check for founders ready to build.
You validate the idea with SMART AI before you build the business.
You understand whether real customers exist, what they would pay, and how your idea fits within the market.
You stop guessing and start making decisions based on evidence, not enthusiasm.
You will need access to Chat GPT to use SMART AI (free version works)
In just 1 hour you will
pressure-test your business idea against the realities of the market using SMART AI to guide you through a structured process to
Clarify the real problem your idea solves
Identify who will actually buy
Understand the competitors already in the market
Pressure-test your pricing assumptions
Assess whether real demand exists
Identify weaknesses before they become expensive mistakes
Decide whether to refine, reposition, or move forward
Invest 1 Hour
To understand where your business idea is strong
and where it needs work.
01.
Challenge Your Assumptions
Most business ideas begin with belief, not proof. You will pressure-test the core assumptions behind your idea, the problem, the customer, and the perceived value to separate enthusiasm from real opportunity.
.
02.
Structured Validation Audit
SMART AI will guide the validation process, with requests for key information about your idea, target market, competitors, and pricing assumptions.
This structured audit forces clarity around the commercial realities most founders overlook at the beginning.
03.
Validation Result & Insight
Based on your responses, you receive a clear validation outcome highlighting strengths, risks, and areas requiring refinement. You leave with practical insight to refine the idea, reposition it, or move forward with confidence.
04.
Direct Founder Feedback
Real-time 1:1 reviews on assets (*) to ensure that your business is aligned to 1 ideal client, with 1 positioning offer - so gaps are exposed early and fixed using an agile approach.
05.
Weekly Accountability
Weekly check-ins with an accountability coach (*) to ensure that you stay focused, whilst being fully supported through the program.
06.
Go To Market Strategy
A fully aligned, clear Go to Market strategy to immediately execute and build momentum to start driving revenue for the business.
These founding entrepreneurs
have gone on to build the businesses of their dreams
Claire M.
Chronic Pain Practitioner
"There was so much that suddenly made sense - not just in my business by also in my personal life. It also made me think how much we do as adults on automation without even realising the consequnces."
Phil G.
Multiple Site Restauranteur
"An amazing resource to unpack things that have allowed me to sit back and evaluate how I let my old habits impact me and how I am intentionally creating new habits that serve me."
Sophia G
Wellness Retreat Specialist
"The process was emotional but so powerful. I came away with insights into some of the blocks that I have had about my business. Identifying the triggers has proven valuable, as I am now aware of them allowing me to respond with intention instead of reacting.
The sections inside the Start Smart Program
Section 1
Set Up the Foundations to Scale
Cover your legal and compliance bases, understand the power and profit in systems (both now and in the future) and then identify your niche, ideal client and build an impact map in preparation of owning your space.
Section 2
Define the Backbone of your Business
Design your framework/methodology and then build a category of one offer that is aligned to your ideal client with proven market fit, priced for profit with a clear understanding of value vs. costs.
Section 3
Build Your Brand on the Back of Trust
Create a brand designed to deliver impact, a marketing strategy designed to consistently show up with your ideal clients and an approach to sales focused on solutions and impact vs. transactions.
Section 4
Get Strategic and Leverage Tech, Finance & Data
Integrate your tech stack to give you market leverage, backed by a finance plan that is clear and at your fingertips using data to guide strategy. Finally get ready to execute with an audited Go To Market Strategy.
From Information to Implementation ...
You are worth it!
Program Investment
What works better for you ...
Start Smart CORE
$1,597
Once Off Payment
Additional value included in the Start Smart CORE Program:
The Reset Smart Program
Ability To UpGrade to Start Smart PRO
Start Smart PRO
$3,997
Payment Options Avialable
Additional value included in the Start Smart PRO Program:
The Reset Smart Program
The Time Smart Program
The Message Smart Program
Start Smart 1:1
By Application
Once Off Payment
Additional value included in the Start Smart 1:1 Program:
The Reset Start Program
The Time Smart Program
The Message Smart Program
This option is tailored to:
Individuals wanting speed and focused attention on just their business
Companies wanting speed and focused attention to just their business
Program Investment
What works better for you ...
Start Smart CORE
$1,597
Once Off Payment
Additional value included in the Start Smart CORE Program:
The Reset Smart Program
with the ability to:
Upgrade to Start Smart PRO (to access 1:1 sessions, accountability coach, mindset shift, and additional bonuses - Time Smart Program and Message Smart Program (your copywriting AI)
Start Smart PRO
$3,997
Payment Options Avialable
Additional value included in the Start Smart PRO Program:
The Reset Smart Program
The Time Smart Program
The Message Smart Program
Start Smart 1:1
By Application
Once Off Payment
Additional value included in the Start Smart 1:1 Program:
The Reset Start Program
The Time Smart Program
The Message Smart Program
This option is tailored to:
Individuals wanting speed and focused attention on just their business
Companies wanting speed and focused attention to just their business
Bonuses Included in
When you enroll by
DATE / TIME / TIMEZONE
Amazing Bonus 1, Excepteur sint occaecat velit (value at $X)
Amazing Bonus 2, Excepteur sint occaecat velit (Value at $X)
Amazing Bonus 3, Excepteur sint occaecat velit (Value at $X)
You can use these resources for yourself or with your clients (talk about
other benefits of the resources here)
A 12-week course to help you systemize and automate your business so it doesn't run you.
Learn everything you need to have your business put on autopilot and enjoy the things that matter
From Information to Implementation
You are worth it!
From information to impact
You are worth it
More testimonials from past students
Choose the best sentence from the testimonials for the headline
Phil G.
Multi Site Restaurant Owner
"Working with Gill and going through the Start Smart program has been one of the best decisions I have made for both myself and the business. It has given me clarity, accountability, motivation and focused direction at a time where change had to happen in order to scale the business.
Gill has an incredible ability to challenge you in the right ways - creating just enough discomfort to face tough decisions, while at the same time guiding you with expertise and genuine care. It has helped me uncover new opportunities, whilst also optimising my current business."
Claire M.
Chronic Pain Practitioner
Start Smart has reshaped the way I view my business allowing me to integrate the teachings not only in high ticket offerings, but in day to day operations. Viewing things through a different lens has made me realise my value, creating a niche that is very specific but is now opening doors for me as people understand exactly what I do. Gill's availability and passion has continued to motivate me, especially on days when I think I am getting it all wrong (but actually getting it right...the "new right!").
Francois S.
Hospitality Performance Specialist
"Before working with Gill, our business was functioning, but not fully optimised. There were moving parts, but they weren’t aligned, so we had to address structural gaps and the real potential within the business.
We built a cohesive plan that connected strategy, marketing, operations, and team structure. The business moved from reactive to intentional, and performance accelerated as a result."
Your Transformation Journey
01.
Clarity
Clear the confusion that’s keeping you stuck in second-guessing, overwhelm, and trial-and-error and finally trust your next move, your strategy, and your ability to lead.
02.
Create
Craft the strategy, structure, and skillset you need to build a strong foundation, aligning actions to goals, whilst integrating systems to leverage momentum.
03.
Convert
Attract and retain the right clients at the right price, with your strategy delivering consistent and sustainable growth, profit, stability, for the long-term.
FAQs
“Is this only for brand-new entrepreneurs? ”
No. Validate Smart is designed for anyone with a business idea they want to pressure-test before investing serious time or money. It can also be used if you are not sure that your business is focused on the right thing, to give you a "different view" of where you might tweak or divert.
“What if my idea is still vague?”
That’s exactly when validation is most useful. The process helps you clarify the problem, the customer, and whether the opportunity is commercially viable.
“What if I have already started my business?”
That’s common. Many founders begin before validating properly. This process helps you step back, assess the market, and refine the idea before investing time, money and other resources further.
“Will this guarantee my idea will succeed?”
No. No-one can guarantee success. What Validate Smart does is help you test the key commercial assumptions so you can move forward with evidence instead of guesswork.
“How long does the validation take?”
Our SMART AI is your partner for this process. It will insist on certain information to ensure that you cover the basics in order to produce a report that helps you assess where you are.
For most founders who have not started the core process takes roughly one hour, however for others this is shorter (when they have clarity on the information it requires) or longer (when they have to create the information that they had not thought of). You leave with a clear validation result and insight into the strengths and risks of your idea.
“What happens after I complete the process?”
You will know whether to refine the idea, reposition it, or move forward. If the idea shows strong potential, the next step is the Start Smart Program, where you build the business foundations properly to ensure that you invest time in the right places. If the timing is off right now - make sure to sign up to Smart Memo - our newsletter that delivers weekly tips and tactics from the Coaching Team.
Program Investment
What works better for you ...
Start Smart CORE
$1,597
Once Off Payment
Additional value included in the Start Smart CORE Program:
The Reset Smart Program
1 x Weekly 1:Many Live Call
Ability To UpGrade to Start Smart PRO
Start Smart PRO
$3,997
Payment Options Avialable
Additional value included in the Start Smart PRO Program:
Everything in CORE +
The Time Smart Program
The Message Smart Program
An Accountability Coach
Limited Hotseat Access
2 x Weekly 1:Many Live Calls
Weekly Mindset Repatterning
4 x Asset Reviews
2 x 1:1 Strategy Sessions
Start Smart 1:1
By Application
Once Off Payment
Additional value included in the Start Smart 1:1 Program:
Everything in PRO +
Unlimited Hotseat Access
3 x Weekly 1:1 Topic Calls
12 x Asset Reviews
12 x 1:1 Strategy Sessions
This option is structured to support:
Individuals wanting speed and focused attention on just their business
Companies wanting speed and focused attention to just their business
Program Investment
Easy Pay
$97
x6 months
All your amazing program inclusions restated here
If you have multiple price points just duplicate this block
Offering 3 variations on price is a great way to make your middle option a no-brainer
And of course some people will take you up on your top-tier offer as well!
Easy Pay
$185
x3 months
All your amazing program inclusions restated here
If you have multiple price points just duplicate this block
Offering 3 variations on price is a great way to make your middle option a no-brainer
And of course some people will take you up on your top-tier offer as well!
SAVE 20%
$497
Pay In Full
All your amazing program inclusions restated here
If you have multiple price points just duplicate this block
Offering 3 variations on price is a great way to make your middle option a no-brainer
And of course some people will take you up on your top-tier offer as well!
Nice to meet you!
I am really looking forward to working with you over the next 12 weeks.
Every entrepreneur’s journey looks different. You might be just starting out and finding your footing.
Or trying to scale and have maybe hit a glass ceiling you cannot break through.
You might be flying.
Wherever you are, my goal is simple. To help you see things clearly, think strategically, whilst building an infrastructure that becomes your ecosystem for growth whilst you move forward with confidence.
What “Switch On” Actually Looks Like
Within minutes, you move from uncertainty to direction. You will have clarity about the start of your journey. You know the sequence. You know what happens first. Instead of thinking about growth, you begin installing it.
This is not a waiting period. It is activation.
Start Smart CORE and PRO start the live 1:many coaching on the first Tuesday of every month.
Start Smart 1:1 is on demand with the client.
As soon as you have gone through checkout, you will get:
1. A booking link to onboard to set you up for the next 12 weeks.
2. Immediate access to the SMART Platform
2. Immediate access to the SMART Community
3. Immediate access to the Reset Smart Program
4. Immediate access to the Introduction module of the Start Smart Program
5. Start Smart PRO users will meet their Accountability Coach
6. A new Start Smart module is released every 7 days - CORE & PRO options.
This is a digital product so there is no refund policy
From the day you join, you have 15 days to experience Start Smart,
You will experience 3 live 1:Many group coaching sessions along with the the first three working modules as well as being part of the SMART community. If it’s not right for you, submit your refund request in writing via our Contact Page within 15 days and you will receive a full refund.
Upon refund, access to the programme, platform, and community will be removed.
Clear. Simple. Risk-free to explore properly.
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