You have an idea, just not a business ...yet
Journey Stage 1 → Step 01
You’re motivated, capable, and serious, but you don’t yet have a defined business model, offer, or market that’s been tested in the real world.
We help you pressure-test your idea, define the real problem you solve, and confirm whether your business is viable before you spend time, money, or momentum.
or; you have a business, just not the growth ...yet
Journey Stage 2 → Step 02 - 06
You have business experience or an existing business, but growth has stalled and you are not sure why. Revenue is inconsistent or capped, decisions sit with you, and progress feels effort-heavy which is making you frustrated and anxious. You may be approaching your first $200k or stuck below your next $200k ceiling, despite working harder than ever.
or; it is all in place and you are ready to go to market ... now
Journey Stage 3 → Step 07 - 09
You’ve done the SMART foundational work. Your ecosystem is in place, your strategy is clear, and your business no longer relies on guesswork or constant firefighting. What’s missing isn’t clarity, it is now about consistent execution, rhythm, and forward motion. You are now ready to leverage your systems and strategy into momentum: converting effort into results that compound over time.
(These programs are by application only)
The SMART Series
A structured pathway designed to meet you where you are and move you forward.
Step 01
Validate Smart Program
Level 0 - Startup (Standalone)
A FREE program designed for entrepreneurs wanting to validate their business concept before launching..
Step 02
Reset Smart Program
Level 1 - Foundational (Standalone)
A program designed to identify the unconscious habits and patterns shaping how you run your business.
Step 03
Impact Smart Program
Level 1 - Foundational (Standalone)
A program designed to define and clarify the impact you want your business to create for your clients.
Step 4
Time Smart Program
Level 1 - Foundational (Standalone)
A program designed to show you where and how to invest your time , not just spend it to leverage maximum results.
Step 5
Message Smart Program
Level 1 - Foundational (Standalone)
A program designed to deliver a team of AI copywriters to create ALL your strategic content & messaging for all your platforms..
Step 6
Start Smart PRO Program
Level 1 - Foundational (Integrated)
A program designed to build a scalable business ecosystem driven by a go-to-market strategy.
Step 7
Execute Smart PRO Program
Level 2 - Traction (Integrated to Start Smart)
A program designed to go to help entrepreneurs go to market and build consistent momentum.
Step 8
Grow Smart PRO Program
Level 3 - Momentum
A program designed to level up into the next phase of scaling, building consistent impact and results.
Step 9
The SMART Circle
Level 4 - Exceptional Connections
A community designed for entrepreneurs who value proximity, relevance with ongoing elevation.
Real Results from Entrepreneurs Inside SMART
Real experiences from founders who’ve moved from guesswork to clarity and are building businesses designed to deliver impact.
Peach O.
Customer Experience Strategist
"We successfully identified and transitioned to a new, highly profitable ideal client demographic using the Profit Pulse framework.
We went back to our foundation, unpacked the data, defined our ideal clients, re designed our offers and created a strategy to move forward.
We have used the same framework over and over again with success".
Sophia G.
Wellness Retreat Specialist
"The structured step by step expert guidance, and unwavering belief in me, helped me build a business that reflects the transformation I offer others. We've mapped my entire offer, refined my message, and expanded into a niche I never thought possible.”
Gill has a rare gift: she meets you exactly where you are, but never lets you stay small. I came into Start Smart with big dreams but no clear path - stuck in old habits and a mindset of lack. This journey has stretched me. It’s pulled me out of my comfort zone, invited me to trust my voice, and has shown me that I can lead, build, and create with confidence."
Phil G.
Multi Site Restaurant Owner
"Working with Gill and going through the Start Smart program has been one of the best decisions I have made for both myself and the business. It has given me clarity, accountability, motivation and focused direction at a time where change had to happen in order to scale the business.
Gill has an incredible ability to challenge you in the right ways - creating just enough discomfort to face tough decisions, while at the same time guiding you with expertise and genuine care. It has helped me uncover new opportunities, whilst also optimising my current business."
Not sure where you fit yet?
When growth feels unclear, guessing becomes expensive. Take this FREE 10-minute assessment which will show you exactly where your business is right now and what needs attention next.
> Get a personalised report via email immediately
> See what’s helping or holding back momentum
> Identify your most logical next SMART step
No pressure. No obligation. Just clarity.
Stay connected ...
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© Copyright 2026. The Optimisation Team.